Microbreweries & Taprooms

Agentic AI for Microbreweries: Tours, Loyalty & Growth in One Hub

Handle event bookings, tasting tours, merch queries, membership perks, and partner leads with a single AI assistant that never sleeps.

63% faster response to event and tasting queries
41% uplift in loyalty enrollments per month
3.6x more qualified leads from tours and collaborations

Pressure points

What slows microbreweries today?

Automate guest education, bookings, surveys, and lead follow-ups before peak season hits.

Fragmented Event & Tour Bookings

Manual tracking of brew tours, taproom events, mug club nights, and collaborations causes double-bookings and slow confirmations.

Repetitive Menu & Beer Education Queries

Teams repeatedly answer the same questions on ABV, tasting notes, food pairings, and seasonal drops across WhatsApp, email, and Instagram.

Limited Feedback Visibility

Feedback from taprooms, retail partners, and events remains unstructured, making it hard to act on service gaps or trending beers.

No Unified Business Panel

Founders lack a single view of leads, bookings, tasting capacity, loyalty status, and NPS, relying on spreadsheets and manual updates.

Lead Enrichment Gaps

Corporate tastings, wedding planners, and travel partners submit incomplete requests, forcing sales to chase context before quoting.

Slow Staff Enablement

Floor teams, brand evangelists, and sales reps spend time chasing SOPs, shift info, and discount policies instead of hosting guests.

Automation Flow

One AI layer for hospitality, production & growth

Converiqo orchestrates guest messaging, surveys, loyalty, and revenue workflows so microbreweries deliver consistent experiences across taprooms, events, and retail channels.

Customer Self-Service Concierge

Answer beer, food, booking, and merch enquiries instantly across WhatsApp, Instagram DMs, website chat, and QR menus.

Survey Intelligence Engine

Trigger contextual surveys after tours, flights, keg deliveries, and collaborations to surface sentiment and retention risks.

Business Panel & Lead Enrichment

Give founders and managers a live cockpit for leads, capacity, loyalty health, event pipelines, and sales follow-ups.

Unified automation stack

Every module in one orchestrated section

Customer self-service, surveys, command centers, and lead enrichment live inside a single assistant experience.

Customer Self Service

Customer Self-Service Hub

Transform WhatsApp, Instagram, and your website into a taproom concierge that books, educates, and resolves without wait time.

Automation Flow

Customer Self-Service & Taproom Concierge

1

Guests ask about flagship beers, ABV, IBU, ingredients, and tasting notes through WhatsApp, Telegram, or embedded widgets.

2

AI explains seasonal launches, collab brews, crowler/growler fills, and availability across taprooms or partner outlets.

3

Menu and pairing suggestions adapt to dietary filters (vegan, gluten-free, non-alcoholic) and highlight chef specials.

4

Tours, tasting flights, mug club nights, and live gigs can be discovered, booked, and paid for within chat workflows.

5

Automated waitlists manage high-demand sessions with notifications once slots open, reducing manual coordination.

6

Loyalty members view balances, redeem perks, and receive personalized drop alerts based on past visits.

7

Escalations for service hiccups instantly create tickets for managers with guest context and visit history.

8

QR codes on tables launch the assistant for ordering assistance, merch questions, or split-bill instructions.

Survey Module

Survey & Experience Intelligence

Capture live sentiment from guests, distributors, and partners to inform recipes, staffing, and release calendars.

Automation Flow

Guest Feedback & Sentiment Analysis Workflow

1

Trigger micro-surveys after brewery tours, retail keg drops, tasting rooms, and B2B sampling sessions.

2

Blend CSAT, NPS, and product-specific prompts (“How was the saison barrel finish?”) for actionable flavor insights.

3

Segment responses by event type, location, distributor, or brewer to highlight patterns and training gaps.

4

Automated recovery workflows notify managers when sentiment dips below thresholds, with suggested make-good steps.

5

Dashboards layer pour volume, dwell time, and survey sentiment to signal which beers deserve more promo spend.

6

Export structured feedback to POS, CRM, or BI stacks for correlation with revenue and repeat visit frequency.

7

Anonymous QR feedback flows are ready for festivals, farmers markets, and guest tap takeovers.

8

Survey templates ship with compliance-ready wording for alcohol boards and hospitality audits.

Business Panel

Business Panel & Command Center

Run every taproom, pop-up, and partner channel with live signals on leads, campaigns, and guest flow.

Automation Flow

Real-Time Operations & Analytics Dashboard

1

Live board shows walk-ins, confirmed bookings, cancellations, and expected covers per taproom.

2

Lead funnel for corporate tastings, destination weddings, and tourism partners with auto-prioritized follow-ups.

3

Inventory signals for flagship kegs, guest taps, and merch SKUs sync with production and retail allocations.

4

Role-based access gives founders, brewmasters, and city managers tailored widgets and alerts.

5

Embedded SOPs, tour scripts, and compliance checklists ensure every host delivers a consistent story.

6

Campaign planner maps upcoming releases, influencer nights, and collaborations with assigned owners.

7

Revenue insights connect bookings, loyalty redemptions, and event upsells to actual POS data.

8

Mobile-friendly view keeps on-ground managers informed during festivals or brand pop-ups.

Lead Enrichment

Lead Enrichment & Revenue Automation

Close more corporate tastings, private events, and collab launches with enriched context and automated playbooks.

Automation Flow

Intelligent Lead Scoring & Conversion Pipeline

1

Auto-enrich inbound leads with company size, industry, location, and past collaboration indicators.

2

Detect key intents such as “corporate offsite”, “brewery takeover”, or “destination wedding” to launch the right playbook.

3

Score leads based on expected headcount, beverage budgets, F&B preferences, and requested experiences.

4

Generate ready-to-share proposals pulling from price books, tasting menus, and add-on services.

5

Sync enriched leads to CRM, email sequences, and WhatsApp follow-ups for tighter sales cadence.

6

Multi-touch nurture journeys keep wedding planners, travel curators, and distributors engaged.

7

Post-event data closes the loop by logging actual spend, feedback, and upsell opportunities.

8

Partner ecosystem view tracks influencers, chefs, and nearby restaurants for co-marketing opportunities.

Value delivered

Benefits by stakeholder

Everyone from founders to vendors sees faster responses and cleaner data.

Founders & Operators

  • See tours, events, loyalty, and revenue data in one cockpit instead of juggling spreadsheets.
  • Proactively manage capacity, staff mix, and release calendars based on AI signals.
  • Reduce call volume while giving guests faster confirmations and richer education.

Taproom & Event Managers

  • Never miss a lead thanks to enriched profiles and automated reminders.
  • Resolve guest issues faster with unified tickets, SOPs, and escalation workflows.
  • Benchmark taprooms on sentiment, spend per guest, and loyalty pull-through.

Marketing & Community Teams

  • Launch segmented campaigns for mug clubs, limited releases, and city takeovers.
  • Capture VOICE OF CUSTOMER insights to steer collaborations and packaging.
  • Automate surveys and case-study requests right after standout events.

Guests, Members & Partners

  • Instant clarity on menus, availability, and perks across preferred channels.
  • Guided bookings for tours, tasting flights, and private taproom rentals.
  • Transparent updates on orders, receipts, loyalty points, and upcoming drops.

Industry snapshots

Microbrewery case highlights

Field-tested playbooks for seasonal releases, festivals, and corporate tastings.

Citywide Lager Trail

5 taprooms, 1 assistant

One bot handled 8,000+ WhatsApp chats during a city lager festival, routing kegs, RSVPs, and influencer access without extra coordinators.

Corporate Tasting Accelerator

3.2x more converted tours

Lead enrichment plus ready-to-share tasting decks helped a Bangalore microbrewery close enterprise tastings within 48 hours of enquiry.

Need-to-know

Frequently Asked Questions

Answers for founders, taproom GMs, and revenue leads.

Do we need to replace our POS or booking tools to use Converiqo?

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No. Converiqo connects with existing POS, booking calendars, and payment links via APIs or secure sync, so your assistant orchestrates journeys without ripping out current systems.

Which channels does the customer self-service module support?

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WhatsApp, Instagram DMs, Telegram, SMS, web chat, and QR-driven microsites come pre-wired. Voice call workflows are in beta for hosts and GMs.

Can the survey module separate retail, taproom, and event feedback?

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Yes. Tags for location, event type, distributor, or beer SKU help you filter sentiment instantly and schedule the right recovery playbook.

How does the business panel help during peak seasons?

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It shows capacity, staff rosters, pending leads, and campaign timelines in real time so you can reassign resources or launch offers within minutes.

Does lead enrichment cover compliance checkpoints?

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The module tracks permits, GST details, NDAs, and insurance requirements per lead while reminding teams before documents lapse.

How fast can a microbrewery go live?

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Most brands launch core journeys self-service, surveys, and lead enrichment within 3 weeks, then add bespoke workflows for production or franchisees.

Can each taproom or franchise customize copy and pricing?

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Yes. Location-specific knowledge bases let you adjust menus, pricing, tax rules, and policies so the assistant answers accurately for every outlet.

Does Converiqo handle multi-language conversations?

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Out of the box, the assistant supports English plus regional Indian languages and Spanish. Additional locales can be trained using your approved translations.

How do we keep the assistant updated on new beer releases?

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Upload release notes or sync them from your production tracker; the knowledge base instantly reflects tasting notes, ABV, availability, and merch bundles.

What onboarding and support options exist post-launch?

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Every deployment includes success hours, quarterly automation reviews, and 24x7 ticketing so your team can keep refining playbooks without extra overhead.

Ready to brew smarter?

Launch your agentic AI assistant

Start with tours or loyalty, then layer surveys, business panels, and lead enrichment no rip-and-replace required.