Catering Services & Event F&B

Agentic AI for Event Catering & F&B Operations

Converiqo keeps sales, kitchen, logistics, and on-site teams in lockstep so every enquiry converts faster, every change request is tracked, and every event runs like clockwork.

59% faster enquiry-to-proposal turnaround for events
74% reduction in manual booking coordination time
4.6x improvement in client communication response times

Pressure points

Key Challenges for Catering Services & Event F&B Teams

Automation keeps enquiries, menus, kitchens, and clients in sync.

Fragmented Enquiry & Event Lead Capture

Leads arrive via websites, wedding portals, planners, WhatsApp, and phone calls—resulting in missed enquiries, slow responses, and inconsistent follow-ups.

Manual Menu & Proposal Coordination

Sales teams spend hours juggling menu PDFs, dietary notes, tasting approvals, and pricing revisions instead of focusing on closing deals and upselling.

Booking Status & Client Query Overload

Clients continuously ask about menu options, package inclusions, payment status, and event timelines—clogging inboxes and WhatsApp threads.

Change Requests & Ticket Chaos

Event changes, last-minute headcount updates, vendor issues, and special requests come through multiple channels with no central tracking or SLA ownership.

Disconnected Marketing & Retention Campaigns

Festive offers, referral drives, and post-event nurture campaigns are executed manually, with little personalization or performance visibility.

Limited Post-Event Feedback Visibility

Capturing NPS/CSAT, tasting feedback, and service scores is inconsistent, making it hard to prove quality to planners and win repeat business.

How Converiqo Transforms Catering Operations

Automation + AI orchestrate every step from enquiry to event execution to post-event feedback.

AI-Powered Lead & Menu Journey Automation

Auto-capture enquiries, qualify needs, share menu concepts, and send proposals without spreadsheets or manual coordination.

Unified Event Communication & Ticketing

Every booking update, change request, and support issue is tracked with SLAs, ownership, and notifications across sales, kitchen, and on-site teams.

Always-On Client Marketing & Feedback

Industry-specific campaigns nurture leads, re-engage past clients, and capture post-event feedback to prove service quality and drive referrals.

Core module

Event Enquiry & Proposal Automation

Automate enquiry capture, menu qualification, proposal generation, and quotation workflows for weddings, corporate events, and institutional catering.

Automation Flow

Automated Event Qualification & Proposal Generation

1

Capture enquiries from websites, WhatsApp, Instagram, wedding portals, planners, and phone calls with automatic tagging and allocation.

2

AI qualification collects event date, venue, expected covers, cuisine preferences, dietary needs, alcohol policy, and budget range in minutes.

3

Auto-generate curated menus and package suggestions by event type (wedding, corporate offsite, private party, institutional) with per-plate pricing.

4

Automated proposal and quotation workflows with revision tracking, add-ons, discounts, tasting schedules, and e-signature capture.

5

Deal-stage pipelines with nudges, reminders, and performance dashboards for sales heads, account managers, and planner partners.

6

Seamless CRM and calendar sync ensures enquiries flow into production planning once contracts are signed—no manual re-entry.

Automation Flow

Customer Self-Service for Menu, Packages & Status

1

Clients check proposal status, booking progress, payment milestones, and tasting schedules via WhatsApp, web widget, or SMS.

2

AI assistant instantly answers FAQs such as “Can you do Jain counters?”, “What’s the per-plate cost for 350 guests?”, or “Do you handle bar services?”.

3

Share curated menus, allergen disclosures, plating references, and pantry requirements via self-serve experiences linked to each event.

4

Allow clients and planners to request changes, upload seating plans, confirm headcount, and track approvals without chasing teams.

5

Real-time notifications for deposit reminders, kitchen cut-offs, dispatch schedules, and on-site team assignments keep everyone aligned.

6

Escalations and special requests automatically convert into tickets so kitchen, logistics, and service leads never miss a detail.

Automation Flow

Ticketing System for Changes & Special Requests

1

Central inbox converts WhatsApp/Email/Phone updates into structured tickets categorized by menu, logistics, billing, or on-site operations.

2

Change requests (headcount, cuisine swap, live counter additions, rentals) trigger approval workflows and automatic updates to BEOs.

3

Issues raised during prep or on-site service—equipment failure, vendor delays, staffing gaps—are routed with timers, owners, and escalation paths.

4

Vendor, planner, and client communications are logged against each ticket, creating a single source of truth for post-event reviews.

5

SLA dashboards highlight overdue tasks, blocked dependencies, and events at risk so leaders can intervene early.

6

Closed tickets feed into knowledge bases and recurring issue trackers, helping ops and culinary teams refine SOPs.

Automation Flow

Marketing Module for Campaigns & Retargeting

1

Automate WhatsApp/email journeys for new enquiries, proposal follow-ups, festival menus, referral offers, and seasonal packages.

2

Retarget visitors who viewed menus or pricing but did not book; nurture planner partners with quarterly updates and showcase events.

3

Trigger special campaigns for anniversaries of past events, corporate offsite refreshers, or VIP tasting invites based on CRM segments.

4

Integrate with Meta/Google audiences to sync high-intent enquiries and automate lookalike campaigns for premium events.

5

Real-time analytics correlate campaign performance with deals won, pipeline velocity, and high-value accounts.

6

Template library ensures sales, planners, and marketing teams reuse compliant creatives without reinventing every message.

Automation Flow

Feedback / Survey (VoC) Automation

1

Trigger post-event WhatsApp/SMS/email surveys capturing NPS, CSAT, food quality, service experience, and planner satisfaction.

2

QR codes at live counters and green rooms gather real-time inputs from hosts, guests, and planners during service.

3

Automatically route negative feedback to account directors with recovery playbooks and credit note workflows.

4

Aggregate insights by cuisine, chef, venue, and event type to refine menus, staffing ratios, and vendor selection.

5

Share curated testimonials and service reports with planners to reinforce trust and secure repeat bookings.

6

Feed structured feedback into marketing journeys for referrals, reviews, and social proof content.

Automation Flow

Workflow Automation Across Catering Operations

1

End-to-end orchestration: enquiry capture → proposal → booking → BEO → kitchen prep → logistics → on-site service → billing → feedback.

2

Kitchen prep boards auto-update when menus or headcounts change; procurement and rentals get notified instantly.

3

Dispatch planners receive routing manifests, vehicle allocation, and live tracking links for every event.

4

On-site supervisors access digital run sheets, live counter instructions, VIP notes, and escalation paths from any device.

5

Finance teams view deposits, advances, and final invoices linked to each event with automated reminders and receipts.

6

Custom workflow builder models regional SOPs, vendor approvals, and compliance steps without custom code.

Stakeholder outcomes

Benefits Across Catering Leadership & Teams

Owners, sales, kitchen, logistics, and clients all operate on one predictable system.

Catering Business Owners & Directors

  • Single dashboard to monitor enquiries, bookings, kitchen prep, logistics, and client satisfaction.
  • Predictable cash flow with automated deposit reminders, invoice generation, and collections tracking.
  • Ability to scale multi-city operations without adding coordinators or duplicating tools.

Sales & Planner Partnership Teams

  • AI-driven lead qualification, proposal generation, and follow-up workflows shorten sales cycles.
  • Context-rich CRM view with planner history, tasting feedback, and win/loss reasons improves forecasting.
  • Automated marketing journeys keep planners, venues, and referrers engaged with minimal effort.

Culinary & Production Heads

  • Real-time visibility into finalized menus, dietary notes, headcount changes, and prep schedules.
  • Automatic alerts when ingredient procurement, rentals, or staffing plans need adjustments.
  • Post-event feedback loops highlight dishes, chefs, and counters to celebrate or fix.

Operations, Logistics & On-Site Teams

  • Digital BEOs, run sheets, and ticketing ensure no update is missed across warehouses, kitchens, and venues.
  • Dispatch, fleet, and vendor coordination lives in one workspace with status tracking and accountability.
  • Escalations and SLA metrics surface risky events early, preventing costly service failures.

Clients & Event Planners

  • 24/7 access to menus, packages, booking status, payment milestones, and change logs.
  • Faster responses to tastings, add-ons, and special requests builds trust and reduces anxiety.
  • Transparent post-event feedback sharing proves quality and drives repeat engagements.

IT & Digital Transformation Teams

  • API-first platform connects to CRM, accounting, inventory, and planner tools without custom builds.
  • Role-based access controls, audit trails, and compliance logging satisfy enterprise governance.
  • Configurable workflows adapt to each region or vertical without fragmenting the tech stack.

Deployment fit

Capabilities for Every Catering & Event F&B Setup

From boutique wedding caterers to multi-city enterprise teams.

Wedding & Social Event Caterers

Manage multiple functions per day with automated lead capture, tasting workflows, and on-site staffing coordination.

Corporate & Institutional Caterers

Handle recurring corporate orders, conferences, and institutional dining with SLA tracking and compliance-ready documentation.

Banquet & Venue-Embedded Teams

Give venue sales and kitchen teams a shared dashboard for enquiries, menu swaps, and BEO updates in real time.

Outdoor, Destination & Luxury Caterers

Coordinate logistics, rentals, and multi-day service plans across locations while keeping clients informed at every step.

Cloud & Multi-Brand Catering Groups

Operate multiple cuisine brands and commissaries with centralized procurement, dispatch, and ticketing workflows.

Catering Aggregators & Planner Networks

Offer self-service portals, shared knowledge bases, and marketing campaigns for partner caterers and planners.

Proof of impact

Real Catering Leaders on Measurable Ops Change

Catering Services Run Smoother on Converiqo

59%

Faster enquiry-to-booking cycles

74%

Reduction in manual coordination time

4.6x

Improvement in client response speed

37%

Increase in repeat & referral bookings

Customer voice

Converiqo lets our catering sales, kitchen, and on-site teams work off the same playbook. Proposal turnaround dropped from 5 days to under 24 hours, and every change request now lands in the right hand with timelines. Clients see the difference immediately.

Nikita Bansal, Director, Epicurean Events & Catering

Need-to-know

Frequently Asked Questions

Answers for café owners, managers, and operations teams.

How can agentic AI support catering business operations?

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Agentic AI automates enquiry handling, improves scheduling accuracy, and enhances communication. It helps catering teams manage high-volume wedding, corporate, and institutional events with predictable workflows, fewer delays, and more precise coordination across service teams.

What challenges can automation solve for catering companies?

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Automation reduces missed enquiries, centralizes event details, and organizes client communication. It helps catering firms manage changes, special requests, and large event workloads without chaotic follow-ups or manual tracking across multiple departments.

Can AI improve event coordination for large catering projects?

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Yes. AI synchronizes timelines, triggers task reminders, and ensures teams stay aligned. It helps catering companies manage venue updates, booking changes, and vendor coordination, especially during large multi-day or high-volume events.

How does automation enhance client experience for catering services?

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Automation improves response speed, reduces repetitive communication, and keeps clients updated at every stage. It ensures more transparent planning, faster approvals, and smoother coordination for weddings, corporate galas, and institutional catering requirements.

What KPIs matter most for catering automation success?

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Key KPIs include enquiry response time, quotation turnaround speed, event change resolution, client satisfaction, and post-event feedback rates. Platforms like Converiqo help catering companies track these metrics and improve operational predictability.

How does Converiqo's Lead Engine increase event bookings?

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Converiqo's Lead Engine captures and categorizes enquiries from websites, calls, referrals, and event expos. It scores leads, identifies event type, and routes them to the right team, helping catering companies convert more high-value bookings.

How does Converiqo's CSSE improve client self-service experiences?

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Converiqo's CSSE gives clients access to menus, packages, booking status, and event FAQs. It reduces unnecessary calls, improves transparency, and ensures clients can access essential information anytime during the event planning journey.

Why use Converiqo's Ticketing System for event coordination?

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Converiqo's Ticketing System organizes changes, issues, and special requests into trackable tasks. It prevents miscommunication and ensures every event-related update is properly assigned, monitored, and resolved across catering and operations teams.

How does Converiqo's marketing module support event promotions?

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Converiqo's marketing module automates festival campaigns, promotional WhatsApp flows, retargeting, and email broadcasts. It helps catering companies maintain visibility during peak booking seasons and improves conversion from enquiry to final confirmation.

How does the Feedback Module improve catering service quality?

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The Feedback and Survey Module collects post-event reviews, NPS, and CSAT. Integrated through Converiqo, it helps catering firms identify improvement areas, monitor service ratings, and consistently enhance client experience across weddings, corporate, and institutional events.

Catering excellence

Ready to Automate Customer Feedback & Operations?

Plug Converiqo into your catering operations to streamline enquiries, menus, logistics, and client coordination.