Auto parts manufacturers

Workflow Automation Solutions for Auto Parts Manufacturers & Distributors

Converiqo connects orders, inventory, field sales, and customer service on one automation fabric so every shipment leaves faster with fewer errors.

65% faster RFQ and enquiry response times
40% more visibility across regions and warehouses
3x increase in qualified dealer follow-ups

Challenges Stalling Auto Parts Growth

Bring every enquiry, warehouse, and partner touchpoint onto one lead automation fabric.

Scattered RFQs & Enquiries

Garages, fleets, OEM programs, and marketplaces send enquiries everywhere—email, WhatsApp, trade fairs—making it hard to capture and prioritise the serious ones.

No Real-Time Regional Visibility

Leadership cannot see ageing enquiries, hot opportunities, or campaign impact by territory, so stock and sales effort are misaligned.

Sales vs. Warehouse Misalignment

Sales promises parts that logistics cannot ship, while warehouse teams do not see priority RFQs. Everyone works from different spreadsheets.

Multi-Warehouse & Channel Chaos

Field reps, marketplace orders, dealer portals, and walk-ins hit different systems. Management lacks one version of the truth.

No Focus on High-Value Accounts

Teams treat every enquiry equally. There is no data-backed way to focus on profitable workshops, fleets, and fast-moving product lines.

Compliance & Traceability Gaps

Warranty promises, OEM program compliances, and audit trails live in inboxes, so teams scramble whenever regulators or customers escalate.

How Converiqo Elevates Auto Parts Lead Management

Agentic AI connects marketing, sales, warehouses, and partner channels.

Intelligent Lead Management & Campaign Attribution

Capture every enquiry from dealers, garages, OEM programs, events, and marketplaces into one command centre with automated ownership and next actions.

AI-Powered Lead Enrichment & Recommendations

RAG workflows blend price lists, past orders, inventory, and win patterns to score leads and guide reps on what to pitch, which bundles to push, and who to follow up with first.

Unified Community & Pipeline Signals

Fitment forums, parts advice groups, and partner communities feed live interest signals back into the pipeline so sales can engage garages or retailers the moment they show intent.

Sales, Warehouse & Logistics Alignment

Structured workflows align RFQs, stock availability, promised ship dates, and dispatch tasks so commitments stay realistic across warehouses and channels.

Core module

Lead Management Automation for Auto Parts Businesses

Pick the journeys you need. Every module plugs into the rest of Converiqo without rework.

Automation flow

Lead Generation Widget and Campaign Manager

Capture intent across landing pages, catalogue downloads, scheme promos, and trade-fair microsites while tracking campaign ROI in real time.

01

Embedded widgets on websites, WhatsApp journeys, and catalogue portals capture RFQs without forcing dealers through multiple forms.

02

Multi-channel aggregation unifies enquiries from field reps, hotlines, marketplaces, QR codes, and partner portals into one queue.

03

Campaign attribution tags every lead with source, region, product line, and promo code so you know which initiatives drive RFQs and repeat orders.

04

Lead source intelligence shows first-touch, last-touch, and multi-touch journeys, revealing how garages discovered each part line.

05

Live dashboards track lead volume, conversion velocity, and pipeline contribution by campaign, territory, or sales rep.

06

Custom qualification captures vehicle model, VIN, SKU family, quantities, urgency, and margin expectations up front to reduce back-and-forth.

07

CRM and ERP connectors sync new enquiries, quotes, and follow-ups automatically so nobody re-enters data manually.

08

Automated routing allocates leads by territory, product family, warehouse proximity, or partner tier, ensuring no RFQ goes cold.

Automation flow

Agentic AI Recommendations (RAG Workflows)

Combine parts catalogues, inventory, pricing, and historical wins to surface next-best actions that close auto parts deals faster.

01

Context-aware scoring blends SKU mix, margin profiles, historical loyalty, and response speed to spotlight high-value accounts.

02

RAG-powered enrichment pulls win stories, fitment notes, pricing agreements, and inventory signals into a single context card.

03

Personalised outreach suggestions recommend fitment kits, service bundles, or financing plans tailored to each garage or fleet.

04

Next-best-action guidance tells reps when to call, share a part sheet, escalate to technical support, or trigger a stock reservation.

05

Account intelligence highlights garages with ageing enquiries, OEM programs with low coverage, and fleets due for scheduled maintenance.

06

Competitive alerts flag when distributors lose deals to alternates, enabling proactive discount or availability plays.

07

Deal pattern recognition shows which combinations of price bands, lead times, and incentives close specific segment deals.

08

Multi-touch attribution reveals which webinars, trade events, or WhatsApp nudges influenced each order.

Automation flow

Community & Forum Module

Host fitment discussions, OEM vs. aftermarket debates, and troubleshooting forums. Convert every signal of interest into a pipeline action.

01

Hosted spaces for workshops, fleets, and channel partners to discuss best-selling SKUs, fitment hacks, and promotions.

02

Signal detection tracks questions around specific models or parts, flagging accounts that are researching heavily.

03

Champion identification surfaces vocal garages and parts advisors who can influence local demand or provide testimonials.

04

Pipeline attribution links community engagement to CRM accounts so sales sees every question asked before reaching out.

05

Recommendation engine suggests catalog pages, installation videos, or financing plans based on each member’s behaviour.

06

Automated alerts notify sales when high-value partners join discussions about shortages, upcoming tenders, or new SKUs.

07

Conversion workflows capture contact details when members request demos, volume pricing, or distributor callbacks.

08

ROI analytics show how community content drives RFQs, repeat orders, and dealer loyalty.

Automation flow

Sales Pipeline Management & Territory Analytics

Give revenue, regional, and warehouse leaders a live dashboard that connects leads, quotes, shipments, and collections.

01

Territory dashboards show RFQs, hot leads, win rates, and lost reasons for every city, warehouse, or channel.

02

Deal stage tracking highlights bottlenecks between enquiry, quote, inventory lock, and dispatch.

03

Revenue forecasting blends margins, stock coverage, and historical conversion to predict order intake with confidence.

04

Deal health scoring surfaces ageing RFQs, low-touch accounts, or quotes awaiting warehouse confirmation.

05

Rep performance analytics cover response times, follow-up discipline, product mix, and contribution to gross margin.

06

Campaign-to-revenue attribution reveals which schemes, discounts, or events drive actual orders, not just clicks.

07

Custom slices let leadership compare OEM vs. aftermarket lines, EV vs. ICE components, or domestic vs. export demand.

08

CRM/ERP sync keeps bookings, invoices, and collections aligned so finance and sales share one source of truth.

Orchestration suite

Workflow Automation for RFQs, Campaigns & Community Signals

Connect lead capture, enrichment, and fulfilment into one motion.

Automation flow

Lead-to-Order Journey

Automate the path from first RFQ to confirmed order with intelligent routing, enrichment, and stock coordination.

01

Capture RFQs from widgets, WhatsApp, trade shows, and dealer portals with automatic source tagging.

02

Enrich with inventory availability, past pricing, and margin guidance within seconds.

03

Score and prioritise based on volume, fitment complexity, urgency, and partner tier.

04

Route to territory managers or product experts with all supporting documents attached.

05

Deliver context cards to reps with suggested kits, alternates, and next-best-action guidance.

06

Lock inventory or trigger replenishment tasks when the quote reaches commitment stage.

Automation flow

Campaign-to-RFQ Tracking

Connect marketing schemes, catalogue pushes, and WhatsApp promos directly to RFQs, quotes, and orders.

01

Configure campaign tracking for WhatsApp blasts, catalogue drops, trade events, and referral pushes.

02

Auto-tag every enquiry with campaign codes, creatives, partner tiers, and SKU interest.

03

Monitor first-touch, last-touch, and multi-touch journeys to understand how garages research parts.

04

Feed campaign data into CRM so reps see context when calling or visiting workshops.

05

Attribute closed orders to originating campaigns to prove ROI and guide budget decisions.

06

Use dashboards to compare regions, warehouses, and product lines for every scheme.

Capabilities Across Auto Parts Ecosystems

OEM & Tier-1 Programs

Coordinate factory programs, warranty commitments, and dealer RFQs on one automation fabric.

Aftermarket & Performance Networks

Run campaigns, manage catalogues, and support retailers with AI-driven recommendations.

Wholesale Importers & Exporters

Handle multi-currency, multi-warehouse order capture with compliance-ready workflows.

Multi-Region Distributors

Unify field reps, regional warehouses, and marketplace channels under one stack.

EV & New Mobility Suppliers

Track new-fitment demand, educate garages, and ramp up strategic accounts for EV parts.

Fleet & Heavy Equipment Networks

Manage high-volume maintenance RFQs, contract pricing, and scheduled replenishment for fleet, mining, and construction operators.

Need-to-know

Frequently Asked Questions

Answers for auto parts manufacturers, wholesalers, and distribution leaders.

How can agentic AI help auto parts distributors manage enquiries better?

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Converiqo.ai centralises enquiries from garages, retailers, OEMs, and online forms into one pipeline. Your sales team gets clear ownership and next actions, so no serious buyer or repeat order request is lost in email or WhatsApp clutter.

Why do auto parts distributors need real-time visibility across regions and channels?

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Converiqo.ai shows live data on hot leads, ageing enquiries, and demand from each region or segment. This helps you prioritise key accounts, respond faster to urgent requests, and allocate stock and sales effort more intelligently.

How can AI improve coordination between sales, warehouse, and logistics teams?

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Converiqo.ai routes tasks and updates between sales, inventory, and dispatch through structured workflows. Everyone works from the same context on part availability, timelines, and commitments, reducing miscommunication and last-minute fire drills.

Can Converiqo.ai support distributors with multiple warehouses and channels?

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Yes. Converiqo.ai lets you manage B2B leads from field reps, portals, marketplaces, and inbound calls in one platform. Management gets a unified view, while each territory or warehouse still sees its own filtered pipeline and priorities.

How does agentic AI help focus on high-value accounts and priority parts lines?

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Converiqo.ai analyses order patterns, margins, and engagement to highlight your most valuable workshops, retailers, and fleets. Sales can then focus more time on these accounts, pushing the right product lines instead of treating every inquiry equally.

How does Converiqo’s Lead Management module support auto parts sales teams?

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Converiqo.ai consolidates leads from reps, inbound calls, trade shows, websites, and marketplaces into a single system. Sales teams always know who owns a lead, what was discussed last, and what needs to happen next to move it towards an order.

What can the Lead Generation Widget and Campaign Manager do for distributors?

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The Converiqo.ai widget captures interest from landing pages, catalogue requests, and scheme promos, tagging each lead with its source. The Campaign Manager then shows which campaigns actually drive RFQs and repeat business, not just clicks or visits.

How do Agentic AI Recommendations and RAG workflows help close more B2B deals?

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Converiqo.ai uses RAG workflows to mix data from past orders, price lists, inventory, and win patterns, then suggests smart next-best actions. Reps get guidance on what parts or bundles to propose, what discount levers to use, and which leads to chase first.

How can a Community or Forum module support auto parts networks?

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With Converiqo.ai’s community/forum module, distributors can host conversations around fitment issues, best-sellers, OEM vs aftermarket, and promos. Activity here becomes a signal of interest, and the platform surfaces engaged garages or retailers for deeper sales attention.

Why should auto parts distributors run all this on one Converiqo agentic AI stack?

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When lead capture, campaigns, AI suggestions, and community chatter live in separate tools, teams lose context and speed. Converiqo.ai unifies Lead Management, the widget and campaigns, AI recommendations, and community signals into one stack built for modern distribution.

Modernise Auto Parts Lead Management with Converiqo

Capture every enquiry, guide reps with AI, and align warehouses before promising delivery timelines. No rip-and-replace required.

Trusted by OEM programs, aftermarket networks, and multi-region distributors.